Adventures in Caving

This project required a logo that would be easily associated with caving and be readable at a variety of scales. I used imagery to evoke the idea of a cave and placed it inside a circle to create a clean, easy to digest logo.

The branding was further expanded in the company stationery. For these I pulled in the imagery of caving equipment, like ropes and carabiners. The goal was to continue to build the branding while keeping it consistent with the logo.