Surf Snow Pro

Challenge

Branding campaign for a high-end outdoor equipment retailer

Solution

This campaign called for a logo that was simple, clean and able to be laser engraved onto wooden products at a tiny scale. To create a dynamic brand reminiscent of outdoor sports, I used bright colors, natural textures and angular shapes. These elements were incorporated into the entire campaign from decal designs to website concepts.
 
Please note: The logo design was a competition. Another designer’s logo was chosen, thus the rest of the campaign features a different logo.